A classic U.S. commercial for Instant Quaker Oatmeal from 1967. The commercial features Elizabeth Montgomery and Dick York, playing their characters from the sitcom Bewitched, the commercial was also filmed on the shows kitchen set. Please forgive the badly-faded colour quality.
July 26, 2018 Subject:
Well, at least it’s oatmeal!
It is fascinating to discover what product labels once helped each other in the mid-20th Century; Quaker and Bewitched, long before we had the dual-branding that Momoko’s father in “Kamikaze Girls” figured out on his own.
Of all the product foods available at the time, this is likely the best one to advertise: Oatmeal. Albeit, I can’t be sure if the instant variety is as nutritious as the regular variety, but we are dealing with “Bewitched” here, in which the cartoonish drawing of The Quaker Oats Man is very likely the style of person we would view on “Bewitched” when that particular show invites an historical relic into the modern day.
Let us consider Darrin Stephens for a moment. He chose oatmeal as his breakfast. A man who knows that during most mornings, his mother-in-law, Endora, will appear to wreak havoc on his happy marriage. Oatmeal is not only nourishing, but a superbly quick meal. Darrin just *might* be able to finish eating it and make his escape prior to Endora appearing on a whim! Not only is this a wise choice for food, it’s also a very wise choice for his marital necessities!
However, Samantha has concocted this breakfast far faster than he anticipated, so he suspects Witchcraft IS involved! She assures him it is not, it’s simply that mere mortals created a new way that it could be made faster, the point of the advertisement. Overall? I approve of this turn of events. HUZZAH!
July 19, 2010 Subject:
Elizabeth Montgomery's father was a right-winger. Heaven knows what else he hated besides television commercials.
July 4, 2010 Subject:
I have to wonder....
Elizabth Montgomery's father Robert ( who is a well known actor is in his own right )HATED TV commercials. Wonder what his take was on this? The sight of seeing his own daughter doing such a thing. Hmmmmmmmmmm
March 15, 2010 Subject:
awww that was cute